Just like the businesses we serve, Baldwin Media Group, owned by Lionel Baldwin is a small business too. Currently we provide marketing and advertising services to small businesses across Las Vegas, NV, Southern California and North Carolina. Each week we publish engaging content to help small business owners understand the value and need for advertising and marketing, especially in today's world with Covid-19. We hope you enjoy and find this article useful!
Word-of-mouth marketing is, at its heart, using happy customers to promote your business. The aim in word of mouth marketing is to provide customers with an amazing experience using your product or service that they can’t help but share their experience with friends, family, co-workers, and maybe even a random stranger.
Imagine this: customers doing your marketing work for you! Well, they’ll need a bit of help, especially in the online era when word of mouth marketing has evolved quite a bit. Traditionally, word-of-mouth marketing refers to verbal endorsements: good word of your business, exchanged vocally face-to-face or over the phone.
Today however, word-of-mouth marketing looks very different and it can be seen and done in a variety of places, such as:
TikTok, Instagram, Facebook shares, likes and comments
Customers checking-in at your location on Instagram or Facebook
Online Reviews - Google Reviews and Yelp Reviews
Customer Testimonials and Old School Verbal Communication
If you would like to learn more about how you can leverage, build and maintain a strong word-of-mouth marketing strategy in today's every evolving online world, give Lionel Baldwin of Baldwin Media Group a call at 702.505.6325.