Small Business Marketing 101
Updated: Mar 24, 2021
Just like the businesses we serve, Baldwin Media Group, owned by Lionel Baldwin is a small business too. Currently we provide marketing and advertising services to small businesses across Las Vegas, NV, Southern California and North Carolina. Each week we publish engaging content to help small business owners understand the value and need for advertising and marketing, especially in today's world with Covid-19. We hope you enjoy and find this article useful!
Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media -- all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Marketing is a concentrated effort to do push your brand across a variety of platforms and hope that enough makes it through to your customer. Customers need to hear your message several times, so brand, brand, brand!
Here are some simple steps to help you market your small business:
1. Get organized. Getting an organized plan is the first step in any marketing effort. Make one. Start with brainstorming, create themes and transfer action items to a calendar or to-do list. Start small, and try to get a good ROI for everything you do. Create an elevator pitch: What can you tell people about your business, products and services in 30 seconds or less that keeps them interested and wanting more? Get customer input early -- if you are opening a storefront or restaurant, try hosting a soft opening or invitation-only event to get your kinks worked out and your mishaps and mistakes out of the way. Whatever you do, make a good first impression.
2. Get a website. In today’s technology-based world, the first thing a potential customer or employee does is Google your business. You need a website to show you’re real and to offer information about your business to potential customers. Make sure your website is mobile-friendly and be sure to ask for search engine optimization. Use Google Analytics to track the traffic to your website, but be leery of people who promise you top positions on search engines. While there are lots of things that can be done to increase your ranking on various search engines, unless the developer works for Google, I would be leery of a promise to get you to the top. Remember that you get what you pay for. There are a ton of do it yourself website services, but depending on the features you need on your site, some things are better left to the experts.
3. Leverage social media. Let’s face it, everyone is on social media these days, and the majority of traffic still occurs on Facebook & Instagram. If you are not using Facebook & Instagram for your business, create your pages today. You are leaving an opportunity on the table if you don’t. There has been a shift the past few years with more and more retirees joining the social media world. I guess they realize that if they want to keep up with their kids, grandkids, friends and neighbors, they better get with the program. In fact, retirees often make great brand ambassadors to help spread and promote your product, services or events.
If you would like to learn more about our services and to schedule a FREE consultation, give Lionel Baldwin of Baldwin Media Group a call at 702.505.6325.
Be sure to follow Baldwin Media Group on Facebook and Instagram for frequent marketing advice.
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